At Belif®, we believe that true beauty comes from caring for yourself and finding joy in the simple moments. That’s why we create high-performance Korean skincare powered by botanical research and formulated with clean ingredients. Our products nourish your skin and uplift your spirit so you can glow from the inside out.
Our Story
Belif was founded in Korea over 60 years ago with the launch of our Aqua Bomb Cream in 1959. Back then, we were known as Korea Ginseng Corporation and focused on using the rejuvenating properties of ginseng to heal and revitalize skin.
In 2002, we partnered with British botanists to research other natural ingredients that could restore skin’s health and radiance. After years of studying thousands of botanicals, we perfected our formulas using ingredients like antioxidant-rich Lady’s Mantle and soothing Scottish Heather.
With this new botanical approach, we rebranded as Belif in 2011 to reflect our heritage and vision:
- Be stands for our commitment to using safe, natural ingredients that are healthy for skin and better for the planet.
- Leaf represents our vast knowledge of botanicals and their skin-enhancing benefits.
Together, Belif reflects our passion for creating clean, green, and effective skincare.
The Belif Difference
What makes Belif stand out in the crowded skincare space? Here are a few of the key factors that set us apart:
Clean Ingredients
Every Belif formula is free of parabens, sulfates, phthalates, synthetic fragrances, synthetic dyes, mineral oil, petrolatum, palm oil, and GMOs. We never test on animals and keep our products vegan.
Botanical Blends
At the heart of our skincare is our proprietary Herbal FusionTM – a concentrated blend of Lady’s Mantle, Chamomile, and Scottish Heather that provides antioxidant protection, increases moisture retention, and soothes irritation.
Korean Innovation
As a Korean skincare brand, we tap into the latest innovations coming out of Seoul where skincare technology is lightyears ahead. Our scientists perfect the balance between proven natural ingredients and cutting-edge formulas.
Sensitive Skin Safe
All Belif products are dermatologist tested and specially formulated for even the most sensitive skin. We avoid common irritants and only use ingredients that nourish and calm.
Sustainably Sourced
We source our botanical ingredients sustainably and give back to communities through our partnership with Trees for the Future. Belif is Leaping Bunny certified cruelty-free.
Experience-Driven
Our founders have over 60 years of skincare expertise passed down through generations. We don’t just formulate products, we create experiences that make you excited about your skincare routine!
Bestselling Products
Here’s a preview of some of Belif’s fan-favorite skincare that we’ve become known for over the years:
The True Cream Aqua Bomb
This refreshing gel-cream formula provides a burst of cooling hydration while protecting skin from environmental aggressors. Lady’s Mantle leaf extract supplies a surge of moisture while Scottish Heather soothes and prevents irritation. The Aqua Bomb glides on smoothly, absorbs in seconds, and leaves you with soft, supple, radiant skin.
The True Cream Moisturizing Bomb
Need extra nourishment for dry, lackluster skin? The Moisturizing Bomb comforts and deeply hydrates with a rich, creamy formula powered by oat husk extract. This intensive moisturizer envelops skin in a veil of lasting hydration while improving texture, tone, and radiance over time.
Moisturizing Eye Bomb
The delicate skin around the eyes craves extra moisture. Our quick-absorbing eye cream provides intensive nourishment to smooth fine lines, reduce puffiness, brighten dark circles, and visibly firm the eye area. Botanicals like Lady’s Mantle leaf and Scottish Heather target signs of aging while cucumber and chamomile extracts depuff and relax the eyes.
Aqua Bomb Sleeping Mask
Wake up to a hydrated, healthy glow with this overnight mask treatment. While you sleep, it seals in moisture, refines texture, evens tone, and boosts radiance. Your skin will look well-rested and feel soft, smooth, and supple.
Peat Miracle Revital Eye Cream
Utilizing the age-old benefits of Moor Mud, this rich cream intensely nourishes the delicate eye area to minimize the look of crow’s feet, wrinkles, puffiness, and dark circles. Skin around the eyes will appear firmer, smoother, and more youthful.
Complete Your Routine
Along with our moisturizers and treatments, Belif offers a full collection of skincare essentials:
- Cleansers: Gently wash away dirt, oil, and makeup with our creamy cleansers packed with botanical oils and extracts. We have options for every skin type.
- Toners: Rebalance and prep skin with our alcohol-free toners made with nourishing botanical water. They provide an extra boost of hydration while refining skin texture.
- Serums: Target specific concerns like uneven tone, fine lines, breakouts, and more with our concentrated serums featuring key ingredients like vitamin C, niacinamide, and peptides.
- Sunscreen: Protect your skin from UVA/UVB damage with our innovative mineral and chemical sunscreens. They blend in easily, absorb quickly, and leave no white cast.
- Masks: Give your skin an instant pick-me-up with our collection of sheet masks, wash-off masks, sleeping masks, and peel-off masks made with botanical extracts that brighten, firm, calm, clarify, and hydrate.
- Travel Sets: Discover our bestsellers with our travel-friendly kit sets – the perfect way to try Belif’s glowing skincare.
Our Skin First® Promise
At Belif, we don’t just create products, we craft experiences. Our Skin First Promise ensures an exceptional experience from start to finish:
Clean Ingredients: We formulate our products using only the safest, highest quality ingredients that nourish skin. You’ll never find harmful or irritating additives.
Responsible Sourcing: We partner with sustainability organizations and responsibly source our ingredients to protect the planet.
Vegan & Cruelty-Free: All our products are 100% vegan and we never test on animals. Belif is Leaping Bunny certified.
Dermatologist Tested: Our formulas undergo rigorous dermatological testing to ensure they are non-irritating and safe for even sensitive skin.
Satisfaction Guaranteed: We stand behind our products 100%. If you’re not fully satisfied, you can return your purchase for a full refund.
Exceptional Service: Our helpful team of skin experts is available to offer product guidance, tips, tricks, and personalized recommendations so you achieve your best skin.
Free Samples: We provide free samples with all online orders so you can experience Belif risk-free.
Free Shipping: Enjoy free shipping on all orders over $50!
Ready to experience the Belif difference? Browse our collection of clean, botanical-powered skincare and find your new favorites today. Your healthy, radiant skin is waiting!
