Belif

At Belif, we believe true beauty stems from caring for yourself and finding joy in life’s simple moments. That’s why we create high-performance Korean skincare powered by botanical research and clean ingredients.

About Belif

At Belif, we create high-performance Korean skincare powered by botanical research. Our passion is crafting clean, green formulas that nourish your skin and uplift your spirit.

Founded in Korea over 60 years ago, Belif harnesses the beautifying properties of ginseng. In 2011, we rebranded after partnering with British botanists to research natural ingredients like antioxidant Lady’s Mantle and soothing Scottish Heather.

Today, Belif combines proven botanicals with Korean skincare innovation. Our products feature our Herbal FusionTM, a concentrated blend of botanicals that hydrates, protects, and calms skin. We avoid harsh synthetics and only use clean, safe ingredients formulated for sensitive skin.

Belif goes beyond products to craft sensory experiences that make you excited about your skincare routine! Allow our moisturizers, serums, cleansers and treatments to help you achieve your healthiest, most radiant glow yet. At Belif, we nourish your skin and uplift your spirit so you can glow from the inside out.

 

Belif Sales Today

belif Aqua Bomb – Daily Niacinamide Hydrating Moisturizer, Lightweight Plumping Facial Cream with Hyaluronic Acid & Squalane, Cooling Effect, Anti-Aging, Korean Skincare, 1.68 fl oz (50ml)

  • Instant Hydration in Just 10 Seconds – This gel-based face moisturizer delivers a surge of refreshing moisture in just 10 seconds, instantly making skin feel plump, smooth, and deeply hydrated without any sticky or greasy residue.
  • Powered by Hyaluronic Acid & Niacinamide – Infused with Hyaluronic Acid to attract and retain moisture, and Niacinamide to enhance skin elasticity and even out tone, this formula helps achieve a radiant, healthy-looking complexion.

belif Aqua Bomb Cooling Eye Gel - Caffeine & Hyaluronic Acid for Puffiness & Hydration, Niacinamide & Vitamin C for Dark Circles, Adenosine & Collagen for Plumping & Firming, Korean Skin Care

  • INSTANTLY REFRESHES & FIRMS: Experience a cooling, energizing sensation as this eye gel instantly hydrates and firms the delicate eye area, reducing puffiness and dark circles for a more awake, youthful appearance.
  • REDUCES PUFFINESS & DARK CIRCLES: Formulated with powerful ingredients like Caffeine, Niacinamide, and Vitamin C, this eye gel targets puffiness, reduces dark circles, and brightens the skin around your eyes, giving you a refreshed look.

belif Milky Niacinamide Sunscreen SPF 40 – Lightweight & Invisible Sun Serum for Face with 7 Types of Hyaluronic Acid | No White Cast, Non-Comedogenic, Hydrating, Makeup-Gripping Primer (1.69 fl.oz)

  • Milky Texture That Glides On: This SPF 40 milky sun serum sinks in effortlessly to create a breathable, skin-smoothing layer that helps blur pores and preps perfectly for makeup—no tacky feel, just a soft matte grip.
  • Deep Hydration: Infused with Niacinamide and 7 types of Hyaluronic Acid, this serum locks in moisture and improves skin’s bounce and tone, while helping prevent dehydration throughout the day.

belif Jelly Hydrating Deep Cleanser – Low pH Mild & Gentle Gel-to-Foam Face Wash for Daily Deep Pore Cleansing, Hydrating and Refreshing for All Skin Types, Korean Skincare, 5.41 fl.oz

  • Refreshing Daily Deep Cleanser: A mild gel-to-foam cleanser that deeply purifies pores, lifts away impurities, and leaves skin feeling fresh, clean, and comfortably hydrated every day.
  • Infused with Hydrating Botanicals: Formulated with moisturizing ingredients that help replenish the skin’s moisture barrier, soothe sensitivity, and support a fresh, healthy-looking complexion.

belif Vitamin C Golden Glow Serum for Face & Body – Brightening Luminizer & Hydrating Makeup Primer, Blur Pores & Even Skin Texture with Niacinamide & PHA, Korean Skincare, 1.69 fl.oz

  • Instant Lit-From-Within Glow: A lightweight luminizer for face & body that delivers a golden, radiant finish, brightening dull skin with a natural, effortless glow.
  • Infused with Vitamin C, Niacinamide & PHA: This radiance-boosting serum blends brightening Vitamin C, skin-smoothing Niacinamide, and gentle PHA to refine texture, enhance glow, and deeply hydrate.

Why Choose Belif

  • Clean Ingredients That Nourish

Belif features zero harsh synthetics, only skin-healthy botanicals. Our formulas are free from parabens, sulfates, phthalates, mineral oil, synthetic dyes, synthetic fragrances, GMOs, and more. We focus on gentle, non-irritating ingredients sourced from nature to nurture your skin.

  • Powerful Botanical Fusion

At the heart of our skincare is our proprietary Herbal FusionTM – a concentrated blend of Lady’s Mantle, Chamomile, and Scottish Heather. This botanical trio provides antioxidant protection, locks in moisture, and soothes skin. Our formulas amplify the beautifying benefits of plants.

  • Korean Innovation

As a South Korean skincare company, we tap into the latest skincare technology emerging from Seoul. Our scientists combine proven natural ingredients with cutting-edge K-beauty advancements for truly advanced formulas.

  • Dermatologist Tested for Sensitive Skin

All Belif products undergo rigorous dermatological testing to ensure they are non-irritating and safe, even for those with sensitive skin. We avoid common irritants so all skin types can experience our botanical-powered skincare.

  • Sustainable & Responsible

We source ingredients sustainably and partner with green organizations like Trees for the Future. Belif is Leaping Bunny certified cruelty-free. Our eco-minded approach benefits your skin health and the planet.

  • A Pleasurable Experience

Belif goes beyond products to craft sensory experiences that make you excited about your skincare routine. Our rich textures, gentle scents, and delightful packaging elevate beauty rituals.

Our Clients Thought

As someone with very sensitive and acne-prone skin, I've struggled to find skincare that hydrates without clogging my pores and causing breakouts. I took a chance and purchased the Belif Aqua Bomb Jelly Cleanser and Moisturizing Eye Bomb. I love how refreshing the cleanser feels - it has a nice gel texture that foams into a creamy lather to remove makeup without stripping my skin. And the eye cream is amazing! It noticeably improved the fine lines and puffiness around my eyes after just a few uses. Now I can't wait to try out more Belif products. Their formulas are so clean yet effective. My skin has never felt healthier!

Jennifer M.

I'll be the first to admit - I'm lazy about skincare. But my girlfriend convinced me to try Belif after getting a sample in store. Now I'm hooked! The True Cream Aqua Bomb is such a game changer for my dry skin. It glides on smoothly and literally seconds later, my skin feels quenched and refreshed. I've never used a moisturizer that absorbs so quickly and just melts into my skin. My complexion looks way more alive and healthy ever since adding this into my (very simple) routine. And a little goes a long way, so the value is amazing. Belif makes it easy for skincare newbies like me to get good results fast.

Michael W.

As someone in my late 40s struggling with wrinkles and dullness, I'm always on the hunt for the next great anti-aging skincare line. I discovered Belif through a beauty blog review and it has become my new holy grail. The Peat Miracle Revital Eye Cream is amazing - my crows feet and under eye bags have dramatically diminished after applying it morning and night. I also love the line's clean approach - no toxic chemicals, only good-for-you botanical ingredients my skin can handle. Belif gives me that youthful glow I thought I lost forever. I get compliments on my skin all the time now and I've never felt more confident. This is hands down the best skincare investment I've made.

Sarah L.

I decided to splurge on the Belif Moisture Bomb Skincare Set since I have combination skin and wanted to try a variety of their products. Everything together has made a huge difference in balancing and hydrating my skin. The Essential Balancing Toner is so refreshing and preps my skin perfectly. I follow it up with the Aqua Bomb Sleeping Mask at night which quenches dry spots without causing oiliness. And the Moisturizing Eye Bomb depuffs my under eyes. I love waking up with healthy, glowing skin! Belif takes all the guesswork out of finding products that work together to transform your complexion. This set was worth every penny.

Diego R.

On a recent trip to South Korea, a friend recommended I check out Belif while in Seoul. I was blown away! As someone who loves natural skincare, the Herbal FusionTM extracts make these products really unique. The Aqua Bomb Sleeping Mask feels like a botanical treatment for your skin overnight. I wake up with plump, supple skin. And the Peat Miracle Revital Serum instantly makes my skin super soft and radiant. I stocked up before leaving Seoul to bring these gems back to the US. Now all my friends are hooked and we order Belif online. Their formulas are gentle yet transformative. So happy I discovered this brand!

Alicia V.

Blogs & News
Eye Care

Belif Aqua Bomb Eye

Unlocking the Secret to Vibrant, Youthful Eyes in a Single Jar I’ll be honest—I’ve always been skeptical about eye creams. After trying countless products that promised the world but delivered little more than an empty wallet, I had all but given up on finding something truly effective. That is, until I discovered Belif Aqua Bomb Eye. This little blue jar has completely transformed my skincare routine, and I’m here to tell you why it might just change yours too. The delicate skin around our eyes is often the first to show signs of aging, stress, and fatigue. As someone who regularly pulls all-nighters (hello, deadline season!), I’ve become all too familiar with those dreaded dark circles and puffy eyes that greet me in the morning mirror. But since incorporating Belif

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Face Care

Belif Hydration Heroes Travel Kit

Your Passport to Flawless Skin, No Matter Where Life Takes You Have you ever found yourself frantically decanting your favorite skincare products into tiny, leaky containers the night before a trip? Or worse—abandoning your carefully curated routine altogether because full-sized bottles won’t make it through TSA? As someone who’s had more than my fair share of skincare emergencies at 30,000 feet, I’ve learned the hard way that travel and beauty routines often mix about as well as oil and water. That is, until I discovered what might just be the holy grail of travel-friendly skincare. Enter the Belif Hydration Heroes Travel Kit—a perfectly packaged solution that’s about to revolutionize how you care for your skin on the go. When my editor asked me to test this kit during my recent

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Cleansing

Belif Makeup Remover

Discovering Skincare Magic Beyond the Makeup Layer In the ever-evolving world of skincare, finding that perfect makeup remover feels like striking gold. That elusive product that not only wipes away the day but treats your skin with the care it deserves. Enter the hero of our story: Belif Makeup Remover, a product that’s changing the skincare game one gentle swipe at a time. As someone who has battled with stubborn mascara and foundation that seems determined to become a permanent fixture on my face, discovering Belif’s approach to makeup removal was nothing short of revolutionary. So grab your favorite beverage, settle in, and let me take you through everything you need to know about this skincare gem. What Exactly Is Belif Makeup Remover? Belif, the Korean skincare brand that’s been

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Cleansing

Belif Creamy Cleansing Foam Moist

Discovering the Perfect Balance Between Cleansing Power and Moisture Retention There’s something deeply satisfying about washing your face at the end of a long day. That moment when you massage a creamy cleanser onto your skin, feeling the day’s stress and impurities melt away. But finding the perfect cleanser—one that cleans thoroughly without stripping your skin—can feel like searching for the holy grail of skincare. After years of trial and error with countless cleansers that left my skin feeling tight, dry, or irritated, I stumbled upon what has become my ride-or-die face wash: Belif Creamy Cleansing Foam Moist. This unassuming tube has completely transformed my cleansing routine, and today I’m diving deep into what makes this K-beauty gem so special. Whether you’re dealing with dry patches, sensitive skin, or just

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Lip Care

Belif Lip Balm

Unveiling the Secret to Perfectly Hydrated Lips Year-Round In the ever-expanding universe of lip care products, finding that perfect lip balm—one that truly delivers on its promises without disappointing—can feel like searching for a needle in a haystack. After cycling through countless options that left my lips either still parched or uncomfortably greasy, I stumbled upon what has become my holy grail: Belif Lip Balm. This isn’t just another addition to the beauty aisle; it’s a game-changer that has revolutionized my lip care routine entirely. Today, I’m diving deep into everything you need to know about this remarkable product that has earned a permanent spot in my purse, nightstand, and heart. The Lip Balm That Changed Everything We’ve all been there—standing in the skincare aisle, overwhelmed by options, wondering which

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Face Care

Belif Skincare Set

belif Discover Glowing Skin Mini Kit: Peptides Firming Serum, Multi7-Hyaluron Hydrating Serum, Vitamin C Serum, Super Drops Trial Set, Hyaluronic Acid, 5% Niacinamide, Retinol, Korean Skin Care Unlocking Korean Beauty Secrets for Every Skin Type In the ever-expanding universe of K-beauty, few brands have captured the hearts of skincare enthusiasts quite like Belif. With its unique blend of traditional herbal wisdom and modern cosmetic science, Belif offers comprehensive skincare sets that promise to transform your routine from mundane to magnificent. As someone who has navigated the sometimes overwhelming world of Korean skincare, I’m here to guide you through everything you need to know about Belif Skincare Sets—from what’s included to which set might be your perfect match. The Belif Philosophy: Where Tradition Meets Innovation Before diving into the specific sets,

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FAQs

What makes Belif skincare different from other brands?

Belif uses a unique Herbal FusionTM of natural botanicals like Lady's Mantle, Chamomile, and Scottish Heather in our formulas. This helps boost hydration, soothe irritation, and protect skin. We also avoid harsh synthetics and only use clean, safe ingredients formulated for sensitive skin.

What is the best Belif moisturizer for dry skin?

The True Cream Moisturizing Bomb is our ultimate moisturizer for dry, dull skin. It contains oat husk extract that envelops skin in a veil of hydration and improves radiance over time. The rich, creamy texture provides intensive nourishment.

Do Belif products contain fragrance?

Belif products are free of synthetic fragrances. Some formulas contain natural botanical oils that provide a delicate, pleasant scent. But we avoid artificial fragrances that can irritate sensitive skin.

Is Belif cruelty-free?

 Yes! Belif is 100% cruelty-free and Leaping Bunny certified. We never test any of our products or ingredients on animals.

What is the best face wash from Belif?

The Aqua Bomb Jelly Cleanser is our top facial cleanser. It whisks away dirt and makeup with a refreshing jelly texture that turns to a hydrating oil upon massage. Skin feels cleansed yet comfortable.

How should I layer my Belif skincare products?

We recommend cleansing, then applying toner, serum, eye cream, and finally moisturizer. Apply products from lightest to richest texture. You can also customize with masks 2-3 times per week.

Can teenagers use Belif skincare?

Yes, Belif is suitable for teenagers. However, those with acne-prone skin should avoid our richer creams and opt for oil-free gels that won't clog pores. Always do a patch test before full application.

Does Belif offer refunds if I don't like a product?

Absolutely! We stand behind our products 100%. If you're not completely satisfied with any Belif purchase, you can return it for a full refund as long as you have the receipt.

What is the best eye cream from Belif?

The Moisturizing Eye Bomb is our cult-favorite eye cream. It quickly absorbs to hydrate, smooth fine lines and wrinkles, reduce puffiness, brighten dark circles, and visibly firm the delicate eye area.

Where are Belif skincare products made?

All Belif products are proudly made in South Korea. As a Korean skincare brand, we tap into the latest innovations and botanical research coming out of Seoul.

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